This year, our team had the incredible opportunity to attend MADFest 2023, a three-day marketing festival held at the Truman Brewery in London. With a focus on insights, learnings and success stories, it was an unparalleled opportunity to network and gain inspiration from the best in the business. MADFest brought together over 10,000 brands, challengers,…
Posts Tagged:Experiential Marketing
How can guerrilla sampling help your brand? Guerrilla sampling campaigns disrupt the daily grind leaving a lasting impression on consumers. Successful campaigns create positive consumer experiences leading to increased brand awareness and future product purchase or service usage. Another huge advantage of guerrilla sampling is that it is a cost effective marketing strategy that can…
What are the most important pieces of information your agency needs to know to provide the best response to your brief? We understand the hard work invested in producing marketing plans and securing those budgets, but translating your needs to an agency isn’t always easy. Here are some key details we love to understand from…
How will you give back to your employees next year? Are you planning a summer party? Or perhaps you’ll go all out next winter with a Christmas party 2.0? Even if it’s just an excuse to all get together and have a good old laugh (you deserve it) Highjam can help support with unique and…
Since lockdown we’ve been working closely with our clients to change the way we deliver sampling campaigns. As we’ve re-started our face-to-face marketing campaigns we‘ve had to make several changes to ensure our promotional staff, consumers and our partner venue’s staff are all kept safe. Some of the measures we’ve put in place are: PPE…
Experiential marketing is all about creating a moment between a brand and potential consumers. It’s about making a consumer feel good about a brand and what that brand has to offer. This marketing strategy works on the emotive purchasing power of consumers, acknowledging that many individuals are consciously aware of the brands they are buying…
A trade or consumer show is a hub of activity where you can meet customers, buyers, and a whole host of interested parties. To maximise the opportunity and get a good return on the time and money investment, make sure to plan effectively and put a strategy in place. Design your space to stand out…
Planning an effective street team campaign that delivers strong return on investment can be challenging, but if done well can increase product sales and/or footfall to stores. Highjam have recently worked with brands such as POD Food, Urban Fruit, Alive! Vitamins and cosmetics brand 3INA, implementing street teams to raise their brands profile and ultimately…
Exciting news for us here at Highjam. Leading outdoor clothing and equipment brand Berghaus have appointed us to activate a consumer engagement campaign following a competitive pitch. The appointment comes at a pivotal time for us as we expand our offering to include social and branded content. Company Director, Kate Roche says “We’re delighted to be…
Many of our clients are FMCG brands who retail in grocery stores. We regularly activate in-store sampling campaigns and promotions for them to drive trial, incremental sales and long term brand loyalty. Having completed over a thousand in-store activations over the years we want to share our key tips for activating a successful in-store project…
