Walkers University Tour

The Challenge:

PepsiCo wanted to sample their core Walkers SKUs at Universities and engage student audiences in a fun and exciting way as well as reward them with samples and prizes.

Our Solution:

Highjam designed and built a fun, engaging Walkers Penalty Shoot Out game.

Highjam selected, booked and scheduled Universities across the UK including Middlesex, De Montford, Bournemouth, Oxford Brookes, Brunel & Northumbria Universities.

The core range of Cheese & Onion, Salt & Vinegar and Ready Salted was sampled. All stock management from client warehouse to sampling location was delivered by Highjam.

Our sampling teams created hype around the campus and students queued to take part in the activation with many filming and posting on socials. Students were incentivised to purchase using the Yoyo app.

Key Stats:

• Over 15k students took part in the activation
• 28% of participants went on to buy using the app promotion