Urban Fruit Hitsquadding

The Challenge:

• Product Sampling during launch phase
• Increase brand awareness of Urban Fruit snacks
• Drive purchase of product in key retailers

Our Solution:

Highjam executed a mass sampling activity during launch phase of the new product.

We recommended a schedule of high footfall commuter locations throughout UK using our 20+ years experience of guerilla product sampling.

Our staffing team selected high-energy core team of Brand Ambassadors and Event Managers to work on consumer engagement events throughout the brand’s marketing calendar.

We produced eye-catching, bright sampling containers and uniforms which created stand-out in the busy commuter locations.

Alongside free product trial, commuters were given money-off coupons to drive into retailers and provide measurable ROI for the campaign.

Key Stats:

• Over 250k samples distributed throughout UK sampling locations