Sky Witness Influencer

The challenge:
Support the launch of Sky Witness with an engaging influencer outreach campaign

Our solution:
We selected 35 key influencers to take part in the launch stunt. To keep with the Sky Witness content, we developed a thrilling spy narrative to engage and create excitement. Locked suitcases were delivered to each influencer and they were told to await further instruction. This created suspense and excitement for the influencer and their audience. Burner phones later revealed a code to unlock their cases, which contained personalised, luxury items to create a cosy night in ready for the Sky Witness launch day.

Keys stats:
– 1.6m reach
– 32K engagement