Kevita Influencer Engagement Event

The Challenge:

PepsiCo launched their new Kombucha, Kevita. Our task was to deliver product launch events to engage key industry contacts, potential customers and their core Influencer audience.

Our Solution:

We delivered a partnership with Fat Buddha Yoga who provided yoga sessions at various venues including Ministry of Sound, The Hoxton Hotel and Landing 42.  The venues were dressed in on-brand themes.  Highjam provided the attendees with hospitality, Kevita mocktails, plenty of brand information and take home gifts.

Key Stats:

• Several hundred customers, invitees and influencers attended our engagement events