2020 is out, 2021 is in. Its been a year of change and as we are already two months into 2021, we look ahead to provide our own predictions on the top social media trends for 2021. E-commerce on Social Topshop’s buyout by ASOS is another nod to online shopping and how we are moving…
THE LATEST NEWS & VIEWS FROM HIGHJAM
Influencer marketing is showing no signs of slowing down. At the start of the Covid-19 pandemic, influencer marketing took a downturn as brands suspended campaigns. Since then the industry has adapted with many brands now increasing their spend as a result of the change in the way brands engage their audience. Influencer marketing is still…
Social media marketing is great for building your brand identity, community, generating traffic to your website, and letting your customers know what you stand for. Whether you are looking to increase sales, brand awareness or to simply stay connected to your followers, it all starts with your content. Your content strategy should reinforce your brand…
Creating a virtual event might seem daunting, but in reality, with a few tips and best practice rules they can be used and mastered by even the smallest brand to make an impact in this new normal. But what type of virtual event should you host? They come in all shapes and sizes, so brands…
Since lockdown we’ve been working closely with our clients to change the way we deliver sampling campaigns. As we’ve re-started our face-to-face marketing campaigns we‘ve had to make several changes to ensure our promotional staff, consumers and our partner venue’s staff are all kept safe. Some of the measures we’ve put in place are: PPE…
The Marketing Agencies Action Group (MAAG) have announced its evolution into the Alliance of Independent Agencies (The Alliance), as part of an extensive restructure. The Alliance exists to represent and celebrate the thriving independent agency community and place it and those that work in it at the heart of the rapidly evolving entrepreneurial creative economy.…
HIGHJAM has been appointed to activate a UK consumer engagement program for Swiss-Brazilian drink Suívie Jabuticaba. Made from the nutritious Jabuticaba berry (Brazil’s best kept secret!) along with Swiss apples, mountain water and ginger it’s the one and only product on the market made with this unique berry. Our plans to increase awareness and trial…
As we enter the recovery phase of the Covid crisis, its only natural for marketing teams to re-appraise existing plans and consider their options with how to engage potential customers face to face with their products. Either through product sampling or demonstrations. Pre-Covid, options were simple. Product Sampling and Demonstrations could take place in various…
The early part of 2020 saw huge changes in the way we choose our products and consume our media. Social media usage is up 30%, online spend is up 25% and we’re searching online for inspiration for all sorts of lockdown activities (‘Brilliant banana bread’ was the most searched for recipe in the UK during…
It’s no secret that the Experiential and Events industry has been hit hard by the Covid-19 crisis. Whilst some brands quickly adapted and moved plans online with creative content and virtual events, others postponed activity and wait for when live experiences and consumer face to face engagement can begin again. There is no right or…
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