This year, our team had the incredible opportunity to attend MADFest 2023, a three-day marketing festival held at the Truman Brewery in London. With a focus on insights, learnings and success stories, it was an unparalleled opportunity to network and gain inspiration from the best in the business. MADFest brought together over 10,000 brands, challengers,…
THE LATEST NEWS & VIEWS FROM HIGHJAM
We know… It can feel like a huge missed opportunity to leave out active selling during your promotional marketing campaign. What if people want to buy, there and then, and you don’t have any stock to sell?! Often, we would agree! Combining brand promotion with face-to-face selling is a tried and tested win! However, there are many environments where servicing your consumers with memorable brand experiences purely for their benefit will lead to a more lasting impression and create potential for more significant financial engagement with your brand in the future. Spark their curiosity, leave them wanting more and ensure the pathways are open to the consumers coming back to find you!
How can guerrilla sampling help your brand? Guerrilla sampling campaigns disrupt the daily grind leaving a lasting impression on consumers. Successful campaigns create positive consumer experiences leading to increased brand awareness and future product purchase or service usage. Another huge advantage of guerrilla sampling is that it is a cost effective marketing strategy that can…
What are the most important pieces of information your agency needs to know to provide the best response to your brief? We understand the hard work invested in producing marketing plans and securing those budgets, but translating your needs to an agency isn’t always easy. Here are some key details we love to understand from…
How will you give back to your employees next year? Are you planning a summer party? Or perhaps you’ll go all out next winter with a Christmas party 2.0? Even if it’s just an excuse to all get together and have a good old laugh (you deserve it) Highjam can help support with unique and…
Getting design right is important for every business. It can directly improve sales and growth and so shouldn’t be overlooked. From a brands identity to its online presence through to live consumer experiences, every consumer touchpoint should be designed to maximise ROI. If you get it right, it can give you a competitive edge and…
Ever wondered what it would be like to be the face and personality of the UK’s biggest and best brands? Well here is your chance to understand more about the world of Events and Promotions and discover all you need to know to make your next career move! There are many reasons people start working…
Our product sampling teams hit busy hotspots The confectionery brand Mentos brought smiles to thousands of Londoners’ faces this summer by handing out samples of its much-loved sugar-free sweets. Our sampling teams hit high footfall areas of Central London during peak commuter hours with our branded sampling van. As well as the element of surprise…
Highjam Marketing have been appointed by Dott to launch their e-scooter service in partnership with TFL Dott won the London tender following their European wide rollout in 16 European cities across Belgium, France, Italy, Germany and Poland. Transport for London have approved the use of e-scooters in boroughs across London. Highjam street teams were dispatched…
Since Boris’s announcement of the easing of lockdown, traditional sampling campaigns are set to reboot During the past year of isolation, we have all adapted, pivoted and even upskilled. Our clients have leaned on us to deliver ‘safe sampling’ options. Via which the consumer has received a sample without having any direct contact with another…
Copyright 2020 HIGHJAM Ltd. All rights reserved.
