This year, our team had the incredible opportunity to attend MADFest 2023, a three-day marketing festival held at the Truman Brewery in London. With a focus on insights, learnings and success stories, it was an unparalleled opportunity to network and gain inspiration from the best in the business. MADFest brought together over 10,000 brands, challengers,…
Category Archive for: Industry News
How can guerrilla sampling help your brand? Guerrilla sampling campaigns disrupt the daily grind leaving a lasting impression on consumers. Successful campaigns create positive consumer experiences leading to increased brand awareness and future product purchase or service usage. Another huge advantage of guerrilla sampling is that it is a cost effective marketing strategy that can…
The Marketing Agencies Action Group (MAAG) have announced its evolution into the Alliance of Independent Agencies (The Alliance), as part of an extensive restructure. The Alliance exists to represent and celebrate the thriving independent agency community and place it and those that work in it at the heart of the rapidly evolving entrepreneurial creative economy.…
Single? Taken? Swiping on the regular? It’s Valentine’s day and here at Highjam we’ve got the run down on some of the best, weirdest and most romantic events, pop ups and campaigns happening this week. ‘Tis the season for speed dating! Starting with fast food restaurant chain Leon, who are offering an evening of wining…
A wobbly, edible palace, flower crowns, and a lot of red, white and blue; here’s our pick of the brands who have been getting creative in celebration of her majesty’s 90th birthday over the past few months. PG Tips took the opportunity to showcase their support by creating a huge PG Tips monkey installation. The…
Today’s digital era has enabled consumers to easily access information and share content, amplifying their views on people, products and brands, to anyone that will listen. This increase in consumer power has put consumer-focused products and consumer engagement on brands’ radar. Consumer engagement can be achieved offline through activities such as live brand experiences, festival…
With the spookiest day of the year just around the corner, marketers love nothing more than a great excuse to theme an event or an activation. With the growing popularity with Halloween in the UK these days and the market expected to hit £330million this year up from £12million in 2001, its no surprise…
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